LOGAN PAUL OVERJOYED AFTER PRIME BECOMES OFFICIAL SPORTS DRINK OF THE UFC, ‘I COULD CRY!’

Timothy JamesTimothy James
March 17, 2023

Logan Paul and KSI have taken PRIME Hydration to the next level – signing a multiyear deal with the UFC.

LOGAN PAUL OVERJOYED AFTER PRIME BECOMES OFFICIAL SPORTS DRINK OF THE UFC, 'I COULD CRY!' | Inside Fighting

The Paul brothers continue their takeover of the fight game – with Logan signing a multiyear deal to make his PRIME Hydration the official sports drink of the UFC.

There was speculation that Logan could be signing a deal to fight – given the fact that his brother Jake signed on to fight MMA in the PFL, it wasn’t outside the realm of possibilities.

It was a different kind of deal inked with UFC president Dana White – one that means BIG MONEY for the sports drink company co-founded by Logan Paul and fellow social media star KSI.

“I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,” Paul stated after the announcement. It was such a big move for Paul that he was nearly brought to tears.

KSI wasn’t there for the signing with Dana White, but pictured in spirit with a cardboard cutout. “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms,” KSI stated after the signing. He also took to Twitter to reflect on the moment, saying “What Logan Paul and I have achieved with Prime is simply mind blowing.”

In celebration of the new partnership, PRIME is offering a VIP trip to a future UFC event – tickets and expenses paid.

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