LOGAN PAUL OVERJOYED AFTER PRIME BECOMES OFFICIAL SPORTS DRINK OF THE UFC, ‘I COULD CRY!’
Logan Paul and KSI have taken PRIME Hydration to the next level – signing a multiyear deal with the UFC.
The Paul brothers continue their takeover of the fight game – with Logan signing a multiyear deal to make his PRIME Hydration the official sports drink of the UFC.
There was speculation that Logan could be signing a deal to fight – given the fact that his brother Jake signed on to fight MMA in the PFL, it wasn’t outside the realm of possibilities.
It was a different kind of deal inked with UFC president Dana White – one that means BIG MONEY for the sports drink company co-founded by Logan Paul and fellow social media star KSI.
“I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,” Paul stated after the announcement. It was such a big move for Paul that he was nearly brought to tears.
KSI wasn’t there for the signing with Dana White, but pictured in spirit with a cardboard cutout. “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms,” KSI stated after the signing. He also took to Twitter to reflect on the moment, saying “What Logan Paul and I have achieved with Prime is simply mind blowing.”
In celebration of the new partnership, PRIME is offering a VIP trip to a future UFC event – tickets and expenses paid.